marketing & brand specialists for property & retail

We tailor 360° strategies to elevate & grow your unique business.

Strategies & Implementation

maximise growth through integration
mentor stakeholders
business planning & execution
retail mix analysis
marketing strategies + implementation
brand strategies/ideation/implementation

Re-solve is a retail asset management and marketing consultancy offering expert retail strategy advice to every type of retail proprietor & property investment/owner - small business owners, large shopping centre institutional landlords, strip retail precincts, large master-planned developments, property developers, to asset management firms, and property investment REITs.

Retail marketing entails enabling, making opportunities and resolving challenges - with strategic growth as the key goal.

re-solve services

Audit & Action
Stakeholder Mgmt
Marketing & Strategy
Resourcing & Planning
Events & Activations
Digital & Social Internal Comms
Branding & Design

By applying marketing principles in strategy, design and execution with consideration for financial constraints and demonstrated return on investment results, Re-solve will tailor a retail strategy to deliver outcomes that will propel your business.

Our team are a curated group of experts in their respective fields. The Re-solve team work in collaboration with clients to identify the gaps, turn up the opportunities, formulate the strategies and execute the methodology.

re-solve specialise in:

Brand identity and principles
Marketing strategy and execution
Ideation and creative problem solving
Getting the most out of digital strategies

meet the re-solve team

solutions

Re-solve specialises in 360° strategies for:

Small Business
Retail & Shopping Centres
Property Investors & REITs

Re-solve specialise in these 3 core business segments to facilitate tailored, successful and proven strategies across marketing and branding rather than the generalist approach most marketers undertake.

This is the Re-solve differential which achieves an ongoing 98% success rate against KPIs set by out clients.

re: Solutions

retail & shopping centres

We tailor 360° strategies to elevate & grow your unique business.

Strategies & Implementation

maximise growth through integration
mentor stakeholders
business planning & execution
retail mix analysis
marketing strategies + implementation
brand strategies/ideation/implementation

re: shopping centre

property investors & reits

Re-solve collaborates with developers to deliver strong performing retail precincts, as part of master planning, aligning with specific trade area demographics and at the forefront of market trends. This includes the identification of ideal retail mix and strategy, mentoring retailers through business concept and execution, including business planning, brand strategy, tenancy design & fitout process, communications, town planning and stakeholder management.

The Re-solve team are leading professionals in retail design, retail planning, leasing and tenancy coordination. This ensures delivery of the optimal retail outcome for your development ... the essence of a strong performing asset, ensuring profitability for all stakeholders.

re: the retail solutions collective

results

oceana walk case study

When I commenced on Oceana Walk, the retail mix was very disjointed with two massage operators (both delinquent), beauty, a couple of fashion operators, quasi craft/art market operators, tattooist and a graphic design office that was primarily vacant during trading hours. Many dead spots in the mall and no real activation. The gross income was $583,187.

41% increase in gross income and capital value:

Piggybacking off a couple of strong retailers that were already established at the centre and identifying gaps in the Cairns CBD market, we positioned the centre as an artisan and vintage space, specifically Oceana Walk is home to FNQ's most hip and eclectic range of fashion, vintage and food providors (www.oceanawalk.com.au)

Over the course of the next two years, we curated the ideal mix and enabled the asset to earn $827,220 in gross income. An improvement of 41% in gross income and capital value.

results

adelaide central market arcade case study

Central Market Arcade is a leasehold property for the Clarendon Property Group back to Adelaide City Council due for expiration in September 2018. The premises and entire Central Market Precinct is earmarked for development by ACC and has been for some time due to the protracted process in SA as well as issues arising from multiple titles. As such, the building is in a dilapidated state and there is an uncertainty for many of the retailers not knowing what will happen beyond the 2018 date.

26% under budget and 8/11 vacancies leased:

In 2015 I was tasked with endeavouring to retain as many retailers as possible till head lease expiration as well as try to maintain good activation and invigorate the centre as well as keep the retailers engaged and inspired in the face of uncertainty.

The potential loss of income reviewing the 75 retailers, their current arrears, current store performance and those that indicated they couldn't sustain their business was identified as $486K and 11 potential vacancies. We set an abatement budget of $150K which was underspent by 26% and 6 months out from head lease expiry, there are only 3 vacancies. We have also replaced some retailers with stronger performing retailers who are wishing to be part of the development story. One retailer (Let them Eat) has also franchised her business from her beginnings at Central Market Arcade.

results

re-solve case study

An example of a previous greenfield project that Re-Solve delivered on. Orion Springfield Central, Springfield, Queensland which opened in March 2007 in a compromised catchment primary trade area of only approximately 12,000 residents. Orion was part of a brand new masterplanned community incorporating housing estates, commercial and education precinct, medical precinct and public spaces.

After a 24 month construction period Orion opened with:

Prime Minister opening the centre
240,000 visitors over the first four days and $185,000 in free publicity
92% occupancy upon opening
Minimal turnover of tenants in first two years of trading and turnover was kept to below 2%. (Industry average is 10%)
Awarded Property Council Qld Shopping Centre of the Year after only 5 months of being open
Awarded numerous other environmental and property development awards since opening including API, EPA, local council and UDIA

results

collaborative project

Client: Clarendon Property Group

Brief: Reposition Clarendon Centre South Melbourne from Fashion Centre to a Services and Relaxed Dining Centre and consolidate asset ready for redevelopment.

Over the course of 18 months, Stamford and Re-Solve, repositioned this asset through identifying retailers at risk and changing the mix to suit the needs of the growing trade area as well as market trends. In total, 5 retailers were replaced with more suitable businesses and various moves accommodated to “precinct” categories (eg streetfront casual dining and internally services supplemented with quick grab and go coffee/food). StudioIOD then delivered on the vision by working with retailers to produce high quality, efficient premises and is now continuing this work through the common areas with upgrades to amenities and seating areas to better reflect the new offer.

Clarendon Centre South Melbourne Achievements:

Increased customer traffic to the centre by 22% over a 2 year period
Increased the major tenant’s sales figures by 15.2% over a 2 year period
Increased valuation of the centre from $64 Million in 2013 to $125 million in 2017
New tenants are on average occupancy costs of 11%, below benchmarks for a neighbourhood centre.

testimonials

Clarendon Property Group

I have had the pleasure of having Alyson involved with my company Clarendon Property Group for the previous six years. In that time she has worked in various roles across the portfolio of four properties including retail asset strategy and remixing, retailer advocacy and mentoring as well as marketing and communications.

Over that period, through her strategies and implementation methods, she has helped to deliver significant increases in net income, capital value and retailer satisfaction and retention sometimes in very challenging situations. She thinks outside the box, is not afraid to challenge the status quo and is focussed on providing solutions.

Mind My Lead

When I made the decision to start my own small business I employed the services of Ally Wavish to guide and help me with working through my business/marketing plan as l had no experience with preparing on! Ally was a tremendous help, offering invaluable advice, through her years of experience and knowledge about setting up a business. No questions or queries was ever to much for Ally and she was always happy to be a sound board and showed me continuous support, regardless of the time of the day!

Ally always remained professionally and friendly and I would certainly recommend Ally to assist you with all your business needs, whether that be for setting up a new business or for support through the times ahead. You can 100% trust Ally to be there for you.

Ray White Commercial Cairns

It was a pleasure working with Alyson on the re-positioning project at Oceana Walk Arcade.

Alyson, through an effective and tailored communications strategy, assisted me to procure ideal retail operators that resulted in a 41% improvement in asset income. She identified where the opportunities lie in a challenging retail environment and to work as a team on this project with her, she was of great support as I found my role as Leasing and Property Manager made that much easier by her involvement.

I have since recommended Alyson to other colleagues as a direct result of what we achieved on this project in addition to witnessing her building a solid rapport with the small business owners/stakeholders of the arcade.

Please feel free to contact me should you require anymore information

Why re-solve

Principal Alyson Wavish has 15 years’ industry experience managing and marketing static, redeveloping and developing assets. Skills include financial planning, budgeting, tenant liaison, facilities management, identifying and implementation of ideal retail mix, market research analysis, marketing strategy and implementation, responding to local and global market and economy and positioning asset and/or individual retail businesses for growth and prosperity.

Alyson has extensive retail property related experience and has worked in various centre management and marketing roles across both institutional trusts, private landlords and for property agencies. Prior to her time in the property industry, Alyson managed many small businesses in the hospitality and events industry including bars, restaurants, large food and beverage operations and temporary event spaces. She identified many inefficiences due to poor design and execution and made the decision to move into the property industry to learn the ropes with the ambition to eventually become a consultant and much needed conduit between landlord and retailer. Now with years of experience on both sides of the equation, she is armed with the knowledge to assist clients to deliver the best fit retail solution for both parties.

Re-solve has an established team of consultants, experts in their respective fields who together provide the collaborative solution.

Our Team

Re-solve are the retail specialists in:

Brand identity and principles
Marketing strategy and execution
Ideation and creative problem solving
Getting the most out of digital strategies

Re-solve specialists are experts in their field, providing clients with fluid teams around each projects specific requirements.

re-solve core team

Property Strategy & Marketing
// Alyson Wavish, Director
// alyson@re-solve.com.au

Marketing & Communications
// Daniela Valencia
// daniela@re-solve.com.au

Project & Client Administration
// Jade Bitcon
// jade@re-solve.com.au

Re-solve Specialist Team

Property Asset Management & Analysis // Michael Vanin
‍Retail & Spacial Design // Isabelle Oliveri
‍Graphic & Brand Design // Shannon Creasey
‍Brand & Creative Strategy // Jacqui Brosnan
‍Social & Digital Strategy // Marian Morgan
‍Retail & Outdoor Signage // Adrian D’Altorio

Contact

Address: PO Box 122 Prahran VIC 3181
Phone: 0411 405 820
Email: admin@re-solve.com.au